Pepsi run spot ads in 30 different cable channels which aim to inform people. With this campaign, Pepsi's advertising shifted to social media. Pepsi used cross channel marketing. Furthermore Pepsi continued to rely on celebrity figures in its marketing campaigns.
ii) Public relations & Sponsorship
Public relations through agreements. The campaign aims to fund projects which creates ideas that will make the world a better place. iii) Direct Marketing
Pepsi makes direct marketing by using social media as social media is the main force behind this campaign.
3. Target audience of Pepsi may be accepted as people who are socially responsible and following social media intensely.
4. Effective marketing communication includes to identify target audience, determining communication objectives, designing message and managing the marketing. It is possible to claim that in this campaign Pepsi identified the target audience as the socially responsible customers and people who are using intense social media. Communication...