March 11th, 2013
Every day, whether watching tv, listening to the radio, or driving in the car, people encounter all sorts of advertisements. For as long as most can remember, advertising has been all over the place, and over time it has weaved its way into the day to day lives of society. The use of advertising is to grab one’s attention and to persuade them of something, usually to buy a service or a product. And whether we realize it or not, negatively or positively, advertisements affect people psychologically. Some of them use bright colors, others use statistics, and some use humor to grab one’s attention. One such advertisements comes from the gym, Planet Fitness. Planet Fitness attracts members by use of humor and by appealing to the physical and financial needs of the ‘average joe’ in their advertisements.
In this commercial, there are young, fit women walking around the locker room talking about how hot they are and how hot they think each other are, all the while a normal woman of a little older age sits in her towel and witnesses their conversation. You can tell that she’s clearly uncomfortable with being in the situation. She then goes on to tell the fitness instructor “...And that’s why I don’t like gyms” and the instructor responds with “Well, we’re not a gym. We’re Planet Fitness”. So they understand that not everybody that goes to the gym is a big muscled hunk, and that sometimes it can be a little uncomfortable being around people that are like that. The way that Planet Fitness is built and the way in which they carry themselves, is that they make the customer feel that they are what’s most important to the company. They care about making you feel comfortable while being able to exercise in a public gym.
Planet Fitness also understands that not everybody is made up of extra money. This is taken from the Planet Fitness website, “We don’t have any salespeople, and we don’t bother...
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