Topics: Advertising, Marketing, Promotion and marketing communications Pages: 43 (17119 words) Published: April 11, 2013
Advertising|  |
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"Advert" redirects here. For the British musician, see Gaye Advert. "Advertiser" redirects here. For other uses, see Advertiser (disambiguation). For content guidelines on the use of advertising in Wikipedia articles, see   . For a proposal on advertising about Wikipedia, see   .

A Coca-Cola ad from the 1890s
Key concepts|
Product / Pricing / Promotion 
Distribution / Service / Retail 
Brand management 
Account-based marketing 
Marketing ethics 
Marketing effectiveness 
Market research 
Market segmentation 
Marketing strategy 
Marketing management
Market dominance|
Promotional content|
Advertising / Branding
Direct marketing / Personal Sales
Product placement / Publicity 
Sales promotion / Sex in advertising
Promotional media|
Printing / Publication / Broadcasting 
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game 
Word of mouth|
This box:    • talk •   |
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.[1] Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by anadvertising agency on behalf of a company or other organization.[  ] Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[  ] Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States[2] and $385 billion worldwide,[3] and the latter to exceed $450 billion by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms ofspam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[4] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.[5] In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Contents * 1 History * 1.1 Mobile billboard advertising * 1.2 Public service advertising * 2 Types of advertising * 2.1 Media * 2.1.1 Covert advertising * 2.1.2 Television commercials * 2.1.3 Infomercials * 2.1.4 Celebrities * 2.1.5 Media and advertising approaches * 3 Criticism of advertising * 3.1 Hyper-commercialism and the commercial tidal wave * 3.2 Advertising and constitutional rights * 3.3 The price of attention and hidden costs * 3.4 Influencing and conditioning * 3.5 Dependency of the media and corporate...
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