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Consistency : In branding themselves and their product, a company should always maintain a consistent look and message. This gives customers something to look for (they might remember a logo from a commercial or a print advertisement), and is a literal representation of the product. Companies should work with a graphic designer to develop a complete branding strategy, with logos, signage, web site design, and packaging all taken into consideration. All of these visual cues should remind the customer of the brand and the kind of product that brand sells (luxurious, efficient, environmentally friendly, low-cost, etc.). Similarly, companies should work with marketing strategists to develop consistent messages and logos to make their brand memorable.
Established Credibility :Nothing beats a company that has a dedicated consumer base and a solid reputation for delivering a great product. Companies often struggle to establish credibility for delivering a product that is reliable, and so it is important to emphasize credibility in any branding or marketing effort. Marketing professionals can help emerging companies establish credibility among consumers by sharing important information about the product (where it comes from, how it is made, what the company... [continues]
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(2013, 02). Advertising. StudyMode.com. Retrieved 02, 2013, from http://www.studymode.com/essays/Advertising-1423480.html
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