Advertising is a form of mass communication. It involves a process of transmission of information by the manufacturer or a seller of a product or service to modify or stimulate the behaviour of the buyer to buy a particular product. The term advertising is derived from the Latin word advertence. It means to turn the mind to Advertising diverts the attention of the buyers to product or service. Advertisement creates demand. it is the backbone of commerce and Industry. No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Advertising is an important element of our culture because it reflects and attempts to change our life styles. Advertising can be in any form of presentation such as sign, symbol or illustration in print media, a commercial on radio or television, poster etc. Thus advertising is the communication link between the seller and the buyer. It has made mass selling possible. Necessity is the mother of invention' is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, 'invention' is mother of necessity. Advantages
It is through advertisement that people begin to feel a need for even those goods of which they had never heard before. Advertising can inform people about different products and services, their utilities, cost and other requirements, and help us in making better purchases. Advertisements of non-commercial issues like AIDS, Polio can help in educating people and notifying them of events and programs related to them. For advertisers, advertisements can help in attracting huge number of potential customers and make positive impact about their products and services. Advertisements create a brand name for the product being promoted. People can recognize the products from the catchy advertisements they see and thus sales are also improved. Advertising can lead to direct feedback from...
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