Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. An advertisement is a product and like every other product in the world, it has its pros and cons.
Advertisements are used to sell products. Businesses advertise their products to potential consumers with the hope that they will buy these products. Businesses thrive through effective marketing and advertisement of their products. One good advertisement can make a product a household name and one bad advertisement can ruin the entire company. Advertisements generate awareness about various products and are essential to all businesses. After all, if you haven’t heard of it, you won’t buy it.
One of the best known advantages of advertisements is their ability to raise awareness among the people about consumer products, varied opportunities and more. But raising awareness through advertisement is always done to sell a new car or new brand of soap. Advertisements have done a lot to raise awareness about many issues of local, national and international importance. These advertisements, also called public service announcements, help inform the people about many social issues such as blood donation programs, immunization programs, AIDS, cancer and many more. Many NGOs, INGOs and other non-profit organizations raise awareness about various plights plaguing people through advertisements. These advertisements appeal to the people to help their fellow man. They send out a message with the hope that one or more of the... [continues]
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