Advertisement Using Famous People

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Advertisers often use famous people to sponsor their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods, Peyton Manning, Serena Williams, and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models, celebrities, and athletes. For instance, adolescents look at these celebrities as role models, or ways to live out their dreams. In the 1997 Gatorade ad featuring an all-time great Michael Jordan; he is sitting down on the bench with a towel wrapped around his neck. Large drops of sweat contour around his face and on top of his head slowly, making its way down his face. Michael’s eyes are staring off to the side as if he’s focusing on the game. There’s a focused expression locked on Jordan’s face while he sits down on the bench thinking of his next move. The background is a neutral gray; Michael Jordan’s face is slightly darker than background. The designer used these two blends of gray setting off perfect mixtures of colors. This method draws attention to Jordan allowing readers to focus on his facial impression. Jordan’s bright eyes are gazing off to the side, focusing on the score board while he enjoys a refreshing drink. This article focuses on athletes and kids: Most kids look at Michael Jordan as a role model. No matter how young or old you are, there is a kid inside of all of us. With that said; when a child sees an all-time great drinking Gatorade, kids may be under the assumption Gatorade will help them achieve their dreams. Advertisers using this method of publicity is called ethos. Michael Jordan sits on the game bench all alone focusing on the score board, in playoff game. Sweat constantly forming on his forehead while his body is drenched and soaked with water. The picture is basically a head shot, but the main focus is what he has in his hand. Negative colors fill this ad, and the main concern of the entire ad is what the all-star has in his hand. In...
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