7 November 2012
Advertisements towards young Girls
Advertising means to call the public's attention to one's product, service, need, etc. But what we see isn't what we get or how we will feel. The purpose to advertise is to sell, the more you advertise the more you will sell. Many companies have ways into luring us into buying a product that is unnecessary. Jib Fowles describes the fifteen appeals in which advertisements use, which are Need for sex, Need for affiliation, Need for guidance, Need to aggress, Need to achieve, Need to dominate, Need for prominence, Need for attention, Need for autonomy, Need to escape, Need to feel safe, Need for aesthetic sensation, Need to satisfy curiosity, and Psychological needs. These appeals are used to make ads in commercials, magazines or internet. In this essay I will be talking about the media`s advertisements how they have gone to an extreme by using young girls to be on the covers of famous beauty or fashion ads by using three of the fifteen appeals-Need for attention, Need for aesthetic sensation, and Physiological Needs. These appeals can make advertisements visible to see or invisible.
As I was looking for an interesting advertisement in the internet I came across with these two ads and it amazed me how the companies are using young girls to sell a makeup brand. I understand and acknowledge that they need media attention but this is going too far. We can see that in picture number one it says "Loves baby soft. Because innocence is sexier than you think", what will your reaction be when you see this young child in front of the magazine? I was flabbergasted because the child's innocence is being taken away by telling them how sexy a lip gloss can make them look. In the ad she is wearing a white dress and is carrying a white bear with a very soft lip color. According to the Color Wheel Pro, the white represents goodness, innocence and purity. In advertising,...