Young and Reckless
Commercials have become a major part of our lives today. There are those that stand out when they are viewed and others that do not deserve to be aired. The Taco Bell advertisement features an old man and his clique who decide to sneak out of a retirement home and go out for a crazy night as they re-live their younger days. Generally, the advertisement has a need for sex, escape, aesthetic sensation and attention as it targets all age groups in the society from the young to the old.
Taco Bell shows us that age is nothing but a number and it is not only young people that can get wild and loose. This particular commercial shows us how a group of senior citizens snuck out of their retirement home let off some steam with a crazy night out. The background music for this rebellious evening was perfectly chosen: the Spanish version of “We Are Young,” by Fun. The old folks embark on a series of mischievous events that are typically associated with children and young adults. They start by invading someone’s property and dive into the owners pool, lighting firecrackers on someone’s front door, go partying in a club where they have fun, and one of them ends up with a “GOLDBATT” tattoo across his back. After a long night of mischief the gang winds up at Taco Bell for some delicious Mexican food.
The advertisement is freaky, hence catching your attention by elderly folks being put in certain situations that are past their age. In most cases, not every viewer will relate to the age of the characters, but what is seen in the commercial is enough to attach you to it. This commercial targets all age groups, from the young to the old, but in my opinion it mainly targets teenagers and young adults, around the ages of fifteen to twenty-four. This age group contributes the most to fast food industries, one of them being Taco Bell. By featuring senior citizens in the ad, it adds humor and brainwashes young adults who want to have the same...