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advertisement guide

  • Course: advertising
  • Professor: sudha
  • School: raffles
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HASERS

Index

Introduction

1

Right Uses of Logo

2

Unacceptable Uses of Logo

4

Typography

Stationary and merchandise

Media

5

6

14

Advertisements

Int

The basic idea of a corpo
certain colors, images, an
of the organization and it
The Chasers’ corporate vi
graphic that depicts lay u
is used primarily in red o
in other iterations as deta
descriptions or other app
The action image graphic
of the page when used on
business card.

Corporate Trademark
Consisting of a player wit
with the logo type of Cha
The logotype should be u
name “chasers.The compl
plete the organization’s id
products used by the team

Right uses of logo
x
x

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x

x
No elements are to be used separately. The space between the elements should not be modified.The Logo should be used in its entirity.The logotype should be used along with the graphic element.Any of the missing element in the logo will distort the logo. There should not be any text,images or graphic elements around the X distance from the logo.The X is determined by the height of the letter ‘H’ in the logo of Chasers.

The logo must always be used in proportion, regardless of the size. The logo is never to be smaller than 10 mm wide.
The logo is never to be reversed out.
The logo may be printed only in the colours displayed below. No other colour combinations are acceptable.

Venturing orange
Four-Color Process
c:5 m:82 y:100 k:0

Venturing Brown
Four-Color Process
c:31 m:100 y:98 k:42

The following are acceptab

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One Color:
Black color may be use
When the background
logo can be used.The s

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The following are unacceptable ways of reproducing the Venturing Program.

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T

What would you t
When it comes to
using these appro

Primary for text :
Headings or secon

ABCDEFGH
abcdefg
12

ABCDEFGH
abcdefg
12

ABCDEFGH...
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