Advertisement Explanation and Criticism

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This is another Mcdonald advertisement. It shows a sexy mother Donald, breastfeeding her baby, in the warm living room “the Donalds”. She is dressed in a similar way of the worldwide Ronald Mcdonald you photograph with outside every Mcdonald in the world. Bottom right, is the world-known McDonald signature and slogan “I’m loving it”.

The first thought that hits me when seeing this Ad is, how is witnessing a breastfeeding activity going to make me crave a Mcdonald burger or any other meal for that matter.
Then I look a little closer at the mother, and I realize she does not reflect the image of the Mcdonald consumer, you can’t be a mcdonald lover with that body! And as I inspect the woman closer, I notice that her left hand is bigger than her right, and I mock the graphic designer in charge of that picture.

Finally, as I get past my criticism, and give it a real thought, I say this advertisement is probably a defensive maneuver against the raging groups and doctors against junk food restaurants, and obesity, and unhealthy feeding of children…etc… and the ad tries to show mcdonald, as a family unit who have children of their own and care for their health and well-being, hence they must have a very healthy food service.

Knowing what this advertisement is about, does not get me any closer to applauding it’s effectiveness, as it keeps me wondering about the breast feeding process, is she breast feeding cheese burgers? If so, will there be a sequel to see if this baby grows into an obese Donald Junior? I just don’t get why or what goal or statement does the breast-feeding makes! The lack of point makes me think that its just another way of objectifying women, flash some skin or a boob and all heads are turned! And that is a dinosaur way of marketing strategy that I do not approve of! So until MCdonalds publishes a valid explanation for showing that breast-feeding process, or a public apology to women everywhere, I am boycotting Mcdonald and removing it...
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