Advertisement Essay Analysis

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Magazines, newspapers and many other sources of advertisement are all set up in a strategic manner. There are various techniques that advertisement designers can use to make an advertisement efficient and appealing to the consumers. These techniques can range from product placement to ethos, pathos, logos and so much more. This advertisement for Burt’s Bees Naturally Nourishing Body Lotion is a good example of how an assortment of techniques can be used to make an advertisement effective- achieving its goal of making this product appeal to consumers.

Different magazines tend to advertise a different array of products. Depending on whom the magazine targets, it may pick different products to advertise. This particular advertisement came from a Cosmo Girl magazine whose readers are generally teenage girls ranging from the ages of thirteen to eighteen. Most of the advertisements found in Cosmo Girl are ones advertising make-up or products geared at the female population, predominantly the teenage female population. One important technique used to attract consumers in this ad for Burt’s Bees Body Lotion is logos. The advertisement bluntly lists the benefits of using this Burt’s Bees Milk & Honey Body Lotion as opposed to DMDM Hydantoin. This approach can be labeled as logos because the designer of this ad tries to convince people to buy her product by showing a logical list of the benefits of using the Milk & Honey body lotion. She emphasizes the fact that its ingredients naturally moisturize and nourish the skin. The fact that this body lotion is natural is accentuated by the blurred green background behind the girl’s body. This depicts various aspects of nature which helps emphasize the idea that it is a natural and not harmful product unlike DMDM Hydantoin. Another part of the advertisement that helps add to the image of nature and natural ingredients is the fact that the woman’s nails are not painted, which stood out right away. This detail...
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