Advertisement Essay

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Analysis of an advertisement
Rouge Caresse by L’Oréal Paris

This advertisement from L’Oréal Paris is about a new generation of lipsticks. This series of lipsticks is called Rouge Caresse and contains ten different kinds of soft colours. L’Oréal Paris promises ‘a veil of colour’ and a ‘sheer, light finish’. It is said that the application will be soft and easy. Although this advertisement comes from the internet, it is being published in magazines for teen girls (14+) or women under the age of 40 before. This is the target audience of the Rouge Caresse lipsticks of L’Oréal Paris and therefore it is logical to publish this advertisement in these magazines. The series Rouge Caresse lipsticks was released in the beginning of February 2012, so this advertisement was probably published just before and after the start of this month. You won’t find this advertisement in magazines anymore because it has been a long time since the publication of this product.

L’Oréal Paris published this advertisement with one aim: promoting the new Rouge Caresse lipsticks, so they will make a lot of profit from it. Whether they will achieve this goal depends on their advertisement because without good publication your product will not be known, so it will not be bought. An advertisement contains different factors to make it successful. You can look at every part by using the AIDA theory. This theory looks at Attention, Interest, Desire and Action. When an advertisement contains a bit of every factor it will be a good one. All those points will be discussed in this essay. A. Attention

This advertisement includes two illustrations. You can see a big picture of a model called Barbara Palvin, the new face of L’Oréal Paris. She makes people curious and interested, because you want to know which product she is promoting. The other picture shows the lipstick itself, which clearly shows what is being advertised. You can see the packaging of the lipsticks and some of the...
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