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Jennifer Smith
Christie Harper
EN105
November 1, 2009

Magic Tricks
Why do men always think that if they just have a drink all their insecurities will just go away? It’s all in the advertising. Advertising marketers are putting so much emphasis into making people feel secure that they are afraid to just be themselves. Captain Morgan has been promoting The Captain Was Here is their advertising which is a way to relate to shy men that with a drink of Captain Morgan they will be successful with women. Women know that it will take more than just a few drinks to be successful, that there is a lot more to a man than what he drinks. In order to be successful with a woman, it takes a man that is willing to be himself. Captain Morgan Spiced Rum ads both print and television is that they are focusing on how men can get lucky with the ladies. They are trying to brainwash men into believing that women will only be with a man that has enough confidence to make the first move. One main point that Captain Morgan nonverbally states to men is that without a shot or drink made with Captain Morgan Spiced Rum they will end up going home alone. Men are idolized in whatever schemes are established while drinking this alcohol and always get what they want if they just have a drink of the alcohol. All the advertising seems to be making men less confident in their own selves therefore they are relying more on drinking which in the end, impairs their ability to make a rational decision. The writer has established credibility of a promise to men that as long as they have the drink they will find a way to get the woman they are after, even if it takes a little magic. This article is suggesting an impression of a man working his magic receives his prize of the woman that he can simply pull out of the hat. I am not convinced as it would take more then a drink and a little magic for a woman to go home with a man. This advertisement does not show...
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