Jeffrey Chau Zi Hao
Ms Valarie Fong
“Vice” Product and Advertisement
When is the last time you go to order a burger in fast food shop? And recently have you ever went to a convenient store and purchased a pack of cigarette? Nowadays advertisement of fast food, tobacco and alcohol product are catchy in magazines, newspapers, TV commercials or bus stop stations and it seems these products have become part of our daily lives. Fast food, tobacco and alcohol products are advertised as our “trusted friends” and fast food, tobacco and alcohol companies are targeting not only adults but also teenagers and children to be their potential customers. What are the possible adverse effects brought by these “vice” or unhealthy products to us and our young generations? It is a known fact that consuming too much fast food, tobacco and alcohol can link to certain health problems such as obesity, diabetes, coronary heart disease, high blood pressure, strokes, elevated cholesterol intake and related cancers. In fact, it is estimated in 2010 there are 222,520 new cases of lung cancers and the number of deaths from lung cancer is 157,300. Cigarette smoking accounts for at least 30%of cancer death and 87% of lung cancer. Excess consumption of alcohol drinking is the key factor for developing certain cancer and this may increase the risk in having lung cancer. Nevertheless, the issue of consuming too much fast food have drawn the attention of the public too as it contributes the tripled rate of overweight among adolescents and the doubled rate among small children since the 1980s. Despite of such threat to the health of the public by excess consumption of such fast food, tobacco and alcohol products, why is the public still spare their money on purchasing such health-risking product? ( Rpgger Parloff, “ Is Fast the nest tobacco? For Big Food, the supersizing of America is becoming a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 ) Perhaps the answer to such question is how much faith we have in these products. It seems we always believe that companies like McDonald, Burger, Heineken or Marlboro are trust-worthy and everything they tell us in their advertisement is true and they claim they are doing their best to serve their customers. But the fact is we are already scammed by these advertisements which are aggressively prompted by companies intentionally abetting us to have confidence in their products. What are the advertisement strategies used by these companies? Fast food companies attract children to purchase fast food by launching advertisement with imaginary characters such as Ronald Donald, including toys in their fast food meal and creating kid clubs or building more playgrounds in their chains. The fast food companies know that children are too young to judge what is right and what is wrong and they are not able to comprehend the purpose of the commercials and believe that everything claimed by the commercials are all true. The Fast food companies are using all their effort to make children develop brand loyalty and recognition to their business so as to encourage children to be their potential customers. Fast food Companies also attract young people to buy fast food by offering soft drinks and snacks in schools or building more chains in school areas in order to encourage students to buys fast food for regular meals. Unfortunately, tobacco and alcohol companies are using even more aggressive strategies to attract future customers. These companies include elements like sexual content to make teenager have ideas that smoking or drinking can make them more mature and there is nothing wrong with enjoying a materialistic life. It is shocking that in most of the tobacco and alcohol commercials there are sexy models in clubs or parties, making exotic posture to make the readers arouse all kinds of fantasy. For example, I remember there is one alcohol advertisement by Bacardi which there...
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