Advertisement Analysis Essay

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  • Topic: Whole grain, Wheat, Footwear
  • Pages : 2 (687 words )
  • Download(s) : 137
  • Published : December 3, 2010
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Advertisement Analysis Essay

I am one who loves reading magazines, especially those concerned with health, beauty, fashion, and home. Wherever I am in the library, bookstore or supermarket, I skim at least three magazines to see the newest information in the world of women. Last Saturday, I was in the supermarket doing my usual shopping. While I was waiting for check out, I skimmed the yoga journal for October 2010. It drew my attention an ad about whole wheat bread called OROWEAT. It was the first time I see it. I returned quickly to the aisle and get one. This personal incident gave a proof that the ad was successful because it provides health information and it targets different people. This ad is about slices of bread called OROWEAT. On the middle of it, you can see a package of this product. On the right side, there is a pink high heel shoes titled with the word “want”. And in the left side there is a women sport shoes titled with the word “should”, and under these pictures, you can read this information: Where your wants meet your should- Introducing Oroweat, Health Full - With 80 calories a slice, fiber and protein to help satisfy your hunger, and great-tasting whole grains to indulge your taste buds.That’s satisfaction. At the bottom of this ad, you can see many slices of this bread, and three kind of this product; one with 100% whole wheat, the second with extra fiber, and the third one is sandwich thins. Next to these products, they say: Health full, another bread perfect from Oroweat. And there is also the logo of the company. As you can see from this description, the ad targets the woman who is interested by her physical appearance and health weight. We can understand that from the picture of the high heel shoes and women sport shoes. They are both used by women but more frequently by those who care much with their weight. There is also that phrase say:” Where your wants meet your shoulds”. Which means the consummation of this bread gives the...
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