Adverstiment

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PROJECT REPORT
ON
Impact of Advertisement on Consumer Buying Behavior

Submitted in partial fulfillment for the award of the degree

Of

BACHELOR OF BUSINESS ADMINISTRATION
(BUSINESS ECONOMICS)
Affiliated from MAHARSHI DAYANAND
UNIVERSITY ROHTAK

SESSION: 2009-2012

PROJECT GUIDE: Dr. SUNITA BISHNOI

SUBMITTED TO SUBMIT BY: NEHA SALUJA THE CONTROLLER BBA(BUSINESS OF EXAMINATION ECONOMICS) 6TH SEMESTER ROLL NO – 09-DAVM-4961
DAV INSTITUTE OF MANAGEMENT
FARIDABAD

Acknowledgement

Apart from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project.

I would like to show my greatest appreciation to my guide Dr. SUNITA BISHNOI .I can’t say thank you enough for her tremendous support and help. I feel motivated and encouraged every time. Without her encouragement and guidance this project would not have materialized.

Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project.

NEHA SALUJA

DECLARATION

I hereby declare that the project report entitled, “impact of Advertising on Consumer Buying Behavior“ is submitted in partial fulfillment of the requirement of bachelor of business administration (B.E ) of DAV institute of management Faridabad based in secondary data found by me in various department books, magazines, newspapers , journals , websites and collected by me under guidance of Dr. Sunita Bishnoi.

NEHA SALUJA B.B.A (B.E)

CONTENTS

1. INTRODUCTION
2. HIGHLIGHTS OF ADVERTISING AGENCY
3. REVIEW OF LITERATURE
4. RESEARCH METHODOLOGY
5. RESEARCH ANALYSIS
6. MAJOR FINDINGS AND SUGGESTIONS

Chapter 1
Introduction
As being incorporated or associated with the marketing process, advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the marketing and its associate strategies can gain the consumers trust and loyalty, and in return, can enjoy the benefits of the market share. Consumer is the central point in every business. Now-a-days, attracting and satisfying customers are more difficult than producing the goods. For any product, many brands are available in the market. Every company wants to increase its market shares. Now buyers dominate the...
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