Ndagi, Oduwole & Sanusi
Rural-Urban Differentials in the Attitude of Global Systems of Mobile Communication (GSM) Consumers to Merits and Demerits of GSM Technology in Ogun State, Nigeria I. Ndagi O. O. Oduwole R. A. Sanusi Cocoa Research Institute of Nigeria AFRICA
ABSTRACT The advent of the Global System of Mobile Communication (GSM) in Nigeria has become the order of most day-to-day activities; however, consumers of GSM services through the use of cellular phones are faced with numerous problems in making use of the GSM technology. This study examined the attitude of respondents to the merits and demerits inherent in the use of cellular phones in rural and urban Ogun State of Nigeria. 70 respondents were randomly selected and interviewed in two local government areas of the State using a well-structured questionnaire, out of which 66 data set were eventually found useful. Data were collected and analyzed using simple descriptive [averages and percentages] and Chi-square statistics. Gender distribution shows significant difference in both locations at 5% probability level (p < 0.05), however the respondents were predominantly male. Significant proportion of the urban dwellers (at 5% probability level i.e. p < 0.05) were more learned (formally) than the ones in the rural area while the distribution of vocation of respondents was significantly different in both location at 1% probability level (p < 0.01) with most respondents being farmers in the rural area. Both rural and urban respondents believed cellular phone use is advantageous with a slightly higher index for urban location than for the rural location. Furthermore, respondents in the urban location viewed cellular phone technology as disadvantageous with respect to health implications indicating a slightly higher index than for the respondents in the rural location. Therefore, it was recommended that more attention should be paid to educating the populace on the safe use of cellular phones in all locations of the study area. INTRODUCTION The world is changing at a fast pace and according to Oxelhein (1998), this has been attributed to globalization which is brought about by technological revolution (Ashton & Stacey, 1995) and increased investment in information technology (Stewart, Coulson, & Wilson, 2007). Information has been identified as one of the prime movers for the economic activities of production and exchange. Information is determinants of organizational change. Hence, every individual as well as organizations need information about environmental events, be it economic, social, political or cultural. Information serves as a base for competence development (Hamrefors, 1996), however the process of gathering information is not without difficulties (Frishammar, 2002). Therefore, the advent of the Global System of Mobile Communication (GSM) in Nigeria (in 2002/2003) has agreeably become the order of most day-to-day activities.
Communications of the IIMA
2009 Volume 9, Issue 2
Rural-Urban Differentials in the Attitude of Global Systems of GSM
Ndagi, Oduwole & Sanusi
This is because communication is said to be one of the important aspect in human existence (Madu & Adeniran, 2002) ‘until you speak nothing speak for you’. As the world is getting computerized and more sophisticated through the inventions of modern technological gadgets, GSM among others cannot be over-emphasized. Consumers of modern technology including GSM are faced with numerous problems in making use of the technology. These range from acceptability to perceived cost saving, convenience and added value (Mackay, Parent, & Geminio, 2004; Kimery & McCord, 2006; Laukkanen, 2007; Mallat, 2007; Chen & Nath, 2008). Hence this study examined the attitude of respondents to the merits and demerits inherent in the use of cell phones (CP) in rural and urban Ogun State of Nigeria. METHODOLOGY The study was...