In the past, travel agents have been an intermediary for tourists and tourism sellers. Travel agents have been used by tourists to access a wide range of tourism service providers; likewise tourism providers have used travel agents to gain access to numerous customers (Frost, 2004). Due to the extreme competition in the tourism industry, tourism providers are looking to cut costs in order to win over customers with lower prices. This is currently being done by cutting down on the commission costs payed to intermediary such as travel agents and introducing direct selling. In recent years the rapid growth and vast accessibility of the internet has allowed the transition to direct selling to take over. The internet creates availability and accessibility for tourists and tourism providers to do business while providing equivalent information at a lower cost than a travel agent can (Bennett & Lai, 2005). Moreover, Frost (2004) identifies four methods of direct selling other than the internet where tourism businesses are able to get in contact and do business with... [continues]
Cite This Essay
(2008, 09). Advantages and Disadvantages of Direct Selling: Perspectives of Both Tourism Operators and Tourists. StudyMode.com. Retrieved 09, 2008, from http://www.studymode.com/essays/Advantages-Disadvantages-Direct-Selling-Perspectives-Both-162922.html
"Advantages and Disadvantages of Direct Selling: Perspectives of Both Tourism Operators and Tourists" StudyMode.com. 09 2008. 09 2008 <http://www.studymode.com/essays/Advantages-Disadvantages-Direct-Selling-Perspectives-Both-162922.html>.
"Advantages and Disadvantages of Direct Selling: Perspectives of Both Tourism Operators and Tourists." StudyMode.com. 09, 2008. Accessed 09, 2008. http://www.studymode.com/essays/Advantages-Disadvantages-Direct-Selling-Perspectives-Both-162922.html.