One of the advantages individuals get from online booking is the amount of options available to them on the websites. By booking holiday flights and hotels online, these individuals have instantaneous access to a comprehensively detailed list of both flights and hotels, often with the ability to separate the information into fields more useful for a specific search. For example, if an individual wishes to only choose between lists of business class flights, or wishes to stay in a hotel ranked three stars or above, a narrowed search is easily achieved at the touch of a button.
Collection of Information
Another advantage with online booking is the fact that the Internet has established links between the large national and international airline companies and the large hotel companies. This combined information is advertised freely on the Internet, making it much easier for individuals to make complete plans for their holidays. The existence of these packages deals means that individuals don't have to worry about booking flights and hotels separately and worry about the timing. They merely choose a package that meets their Greater Competition
One of the disadvantages of booking online is directly linked to one of the biggest advantages. Due to being online, there is a much wider customer base to the information. In other words, information that in the past was more available to individuals in a specific country is now available to anyone in the world that has an Internet connection. This creates an environment of first-come-first-serves competition. The cheapest options are then available to the individuals who see the advertisements first and have funds to purchase immediately.
A number of other disadvantages exist with the use of online booking. Because of the need for exchanging sensitive personal data, such as home addresses and bank and credit card details, the online booking process is an attractive target for cyber criminals...
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