Advanced Biomedical Devices Case Study

Topics: International trade, United States, Internationalization and localization Pages: 3 (947 words) Published: April 24, 2013
Advanced Biomedical Devices Case Study
Global market opportunities will help a firm gain more opportunities, establish factories, enter a collaboration with a foreign partners that will help the firm overall with its goals, and help improve performance. For the case with Advanced Biomedical Devices, ABD, the question was whether the company was ready or not to internationalize it’s company and start exporting its products to foreign locations. Already being successful in the United States, ABD’s top management team decided to strongly commit internationalize and will pursue foreign markets. Although ABD has decided to internationalize, there are still questions to answer about foreign warehousing, international employees training, after-sales service, foreign inventory management, and foreign pricing. These are the questions that need to be answered by the management team and Dr. Richard Bentley, founder of Advanced Biomedical Devices Inc., before they move on to the foreign markets.

1. ABD’s products are in a state of readiness to begin exporting to Europe. One reason as to why they are is because the product sells well domestically. The products that are being sold in the United States are likely to succeed abroad because they have similar needs and conditions exist. Another reason why ABD’s products are ready to export to Europe is because the product is unique and the features are difficult to duplicate, making it one of a kind. The Speedheal’s competitive advantage in portability and convenience make it very difficult for other distributors to produce so everyone will want this product. ABD’s products are also ready to export to emerging markets like China, Mexico, and Russia. Along with the reasons stated above, another reason why ABD’s products will sell is because the populations of these countries are great, making Speedheal a viable solution to help speed up patients wounds. Speedheal products are so unique that it makes difficult and even sometimes...
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