Advance Typography

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Advanced Typography Response Papers
1-The Crystal Goblet- Beatrice Warde 2-The New Typography- Tschichold

Raif Ceyhun SAHIN

Form Follows Function
After I read Beatrice Warde’s The Crystal Goblet or Printing Should Be Invisible article I am very impressed how she was approached to typography. First of all, she emphasis duty of typography with wonderful wine goblet example. From this example you can easily realize that typography’s most important task is should be invisible when it is transforms the information. ‘Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas’. Typography is another way to transfer information so it must be crystal clear. Readers should not be realized it as a transmission vehicle. Another thing I realized from the article, typographer should be like as wine experts. They want to see the color of the wine so they want crystal clear glasses. So typographers should be also like them. They ought to run after pure typographic design.

After I read Beatrice Warde’s The Crystal Goblet or Printing Should Be Invisible article I am very impressed how she was approached to typography. First of all, she emphasis duty of typography with wonderful wine goblet example. From this example you can easily realize that typography’s most important task is should be invisible when it is transforms the information. ‘Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas’. Typography is another way to transfer information so it must be crystal clear. Readers should not be realized it as a transmission vehicle. Another thing I realized from the article, typographer should be like as wine experts. They want to see the color of the wine so they want crystal clear glasses. So typographers should be also like them. They ought to run after pure typographic design.

The New Typography
The New...
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