Adolesent Obesity in America

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Adolescent Obesity in America

I believe that one of the causes to the adolescent obesity crisis has to do with the Symbolic Interactionism theory. This theory states that it is based on things, which we attach meanings. In addition, that it is a theoretical perspective in which we as a society view symbols in today’s society, to which society attach these meanings. This is why I think this fits into the obesity epidemic today. If it were not for society putting so much faith and or trust, in the commercials whether they be from reputable sources or the ones that you would see on late night television the media giants would be out of work. Furthermore, the ads that the youth of today see on television about how people should or should not look is also a big factor in the obesity crisis. During this paper, the factor, which was focused on, was the media aspect. Is the marketing of foods to adolescent’s youths: threat or opportunity? Food giants are marketing the wrong food and drinks to Americas’ youth. Today’s youth watch too much television, play too many video games and eat too much junk food. Childhood obesity is on the rise despite efforts to reverse current trends. It is said that more than 12 million adolescents between ages 10-17 are considered obese. Even though kids don’t care how they look, the rate of adolescent obesity is on the rise due to lack of support, little to no physical activity and too much junk food.

Food marketing is a contributing factor in adolescent obesity. It has been discovered that the food and beverage markets aim their products towards children 12 years and younger. With approximately $200 billion dollars each year spent by U.S adolescents on food and beverages. Along with this, more than $10 billion is spent by food and beverage companies to promote their products. The advertising companies market the products to adolescents in print and television ads to directly influence youth consumption. The marketing...
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