He introduced a retirement policy in 1995, on the basis of which around 325 senior emplayees, who were there early 60s, had to quit the organization in the next five years. Subsequently about 400 young employees replaced them. 2. Corporate logo:
In 1996, he launched for the first time a corporate identity that would serve a corporate logo. The group selected the rising sun as the logo, which signified optimism and served as a unification symbol for the group. K.M.Birla said, “The new corporate logo helped in bringing various companies of the group together. This helped the organization to reenergize and get started to the path of change”. 3.Recruitment process:
K.M.Birla also changed the group’s policy in house recruitment. In 1996, he also made changes in group’s HR system. He hired professionals from other companies into his management team. 4. Change in decision making:
The partha system of daily financial reporting which focused mainly on production was replaced with an “Economic value added model”. This model focuses on the aspects of profitability, asset productivity and...