Aditya Birla Money

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A COMPARATIVE STUDY
ON
ADITYA BIRLA MONEY

3/29/2010

kiit





CONTENTS:
1 COMPANY PROFILE .
2 ESTABLISHMENT.
3 BROKERAGE PLAN.
4 OTHER SCHEMES.
5 SWOT ANALYSIS.
6 BRIEF DESCRIPTION ON COPETITORS.


ADITYA BIRLA MONEY
Aditya Birla Money (formerly, Apollo Sindhoori Capital Investments) is a leading player in broking space with nearly 15 years of experience. Incorporated in 1995, the Company became a part of Aditya Birla Group in March 2009. The Aditya Birla Group is a household name in India, a US $28 billion conglomerate that is in the league of the Fortune 500 companies. The Aditya Birla Group has a strong presence across various financial services verticals as a part of the Aditya Birla Financial Services Group (ABFSG) that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking and private equity. We have a strong network of 600 sub brokers & Direct Selling Agents in 416 cities and towns across India. Our sub brokers and direct selling agents are focused business people with a drive to succeed, equipped with expertise and support provided by us. We have seen many success stories in the past and hope to continue to the same path of growth. Aditya Birla Money Limited offers you immense scope as a Direct Selling Agent (DSA) to generate attractive revenues, without any upper ceiling by marketing our bouquet of products including,

Internet Equity and Derivative Trading Accounts
Internet Commodity Trading Account
Gold Harvest Scheme
Equity & Derivative trading account – Internet & Branch

Introduce clients to trade online and earn a share of the brokerage. Clients will be able to trade on both NSE and BSE simultaneously across equity and derivatives segments. We have state-of-the art technology and a dedicated team of staff to support clients. Our clients enjoy highly competitive brokerage and excellent trading inputs from our accomplished Research team. Commodity trading account – Internet & Branch

Commodity trading has immense scope in view of the improving international commodity trading scenario. Aditya Birla Money Limited has an excellent trading platform for trading on NCDEX & MCX, at branch level and also on Internet. Clients also benefit from the research reports offered by us. Incentive on Equity, Derivatives and Commodity Accounts:

You are eligible to get a share of the brokerage income generated from clients introduced by you, and depending upon the brokerage rates charged to clients, as mentioned hereunder. PeriodDSA Share in Client Brokerage at 0.03% and 0.30%DSA Share in Client Brokerage at 0.05% and 0.50% Ist Year15%20%

2nd Year10%10%
3rd Year onwards5%10%

Gold Harvest scheme:

This scheme enables investors to derive the benefits of buying gold (Minimum 100 grams and multiples thereof) in futures on commodity exchanges by locking in the price at the current level. This is a highly beneficial scheme for investors who plan to invest in gold on an installment basis.

The clients can enter into this scheme by paying just Rs.15,000/- as initial margin along with duly filled in application form. The balance payment towards the 100 grams of gold can be made in installments of Rs.10000/- or Rs.5,000/- or Rs.3,500/- depending on the scheme duration.

Incentive: Rs.1000/- per lot

STRENGTHS:
Strong brand recognition
Internet sales
Growing international presence
Superior research and development department
Strong financial returns
Strong sense of culture in the working environment
Successful experience being competitive
Effective Leadership
Cost leadership
Prestigious Client Base
Customer Loyalty
Diversified Business
Product innovation capabilities
Technological excellence.
Good corporate image....
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