Adidas Paper: Adolf 'Adi' Dassler Is The Founder of Adidas

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  • Topic: Adidas, Adolf Dassler, Puma AG
  • Pages : 3 (959 words )
  • Download(s) : 160
  • Published : February 27, 2013
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For Adidas, the beginning was with shoes. “Shoes to play in, shoes to play better in, shoes to win in.” Shoes that, one day would go on to be worn by champions that would win trophies and medals, shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today, Adidas is one of the world’s leading brands, recognized and respected. In 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg that those three stripes were brought to life by Adidas' founder, Adolf "Adi" Dassler. Dassler created Adidas after setting a goal that he will create the best performance athletic shoes. Which ironically enough are still the main products that Adidas is known for. Adidas has continued to gain recognition throughout the years. Many credit this to Adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, Adidas sales totaled 3 billion dollars. In late 1995, Adidas went public with its stock. It was a huge success and continues to trade worldwide. On August 18th, 1949, Adi Dassler first registered Adidas in the commercial register (Handelsregister) in Fürth (near Herzogenaurach). The official name of the company back then was “Adolf Dassler adidas Sportschuhfabrik”. First used in 1949, the 3-Stripes would not stay confined to their birthplace Herzogenaurach but began to be known worldwide as the key symbol and logo of Adidas. The 3-Stripes mark is without doubt the ideal Adidas symbol. Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with Adidas. The 3-Stripes were first used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an Adidas symbol. In the...
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