Adidas Group Is a Global Leader

Topics: Adidas, Herzogenaurach, Adolf Dassler Pages: 23 (6221 words) Published: November 29, 2011
Recently , Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of product Products from the adidas Group are available in virtually every country of the world . the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance Adidas is on the move and always has been: It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s.

With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has riden the waves of change in the sports goods sector both up and down.

2-Adidas Mission

The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. 

Adidas Commitment  it strength Adidas brands and products to improve it competitive position in the market.

Adidas innovation and design leaders Method of helping athletes of all skill types and level to achieve peak performance with every product been released to market. 

Adidas are consumer focused more focused and improvement of quality, look, feel and image of Adidas products and organizational structures . Because our target to fulfill consumer expectations and to provide them with the highest value.  

Adidas global organization it is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for its employees and shareholders. 

Adidas dedication delivering outstanding financial result

3-Adidas Strategy


Our goal as a Group is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. Inspired by our heritage, we know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation, challenging ourselves to break with convention and embrace change. By harnessing this culture, we push the boundaries of products, services and processes to strengthen our competitiveness and maximise the Group’s operational and financial performance. This, in turn, will drive long-term value creation for our shareholders.

Creating shareholder value
Creating value for our shareholders through significant cash flow generation drives our overall decision-making process. Therefore, we are focused on rigorously managing those factors under our control, making strategic choices that will drive sustainable revenue and earnings growth, and ultimately cash flow. For each of our segments, we pursue the avenues for growth which we expect to be most value-enhancing, with particular emphasis on improving profitability. In addition, rigorously managing working capital and optimising our capital structure remain key priorities for us. As always, we are committed to increasing returns to shareholders with above-industry-average share price performance and dividends.

Presentation of Route 2015
In November 2010, the Group unveiled its 2015 strategic business plan named "Route 2015". This plan is the most comprehensive the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. Based on our strong brands, premium products, extensive global presence and our commitment to innovation and the consumer, we aspire to outperform total market growth (both GDP and sporting goods market) and to grow our bottom line faster than our top line. In addition, the Group plans to lay the foundation for leadership in the...
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