Adidas Group

Topics: Adidas, Reebok, TaylorMade-adidas Pages: 6 (1976 words) Published: December 15, 2012
Choosing a Fortune 500 Company was not an easy task. The business world is so new to me and it will take me time to learn the significance of such companies. I decided to choose a company that I was both familiar and interested in. My goal is to get into sports marketing with a reputable company. Having played soccer through college and two years after Adidas is a company I am very familiar with. Additionally, TaylorMade is part of the Adidas Group. I am an avid golfer who refuses to play anything but TaylorMade and have a fair amount of knowledge about their company and products. Additionally, I am considering employment with the Adidas Group after completing of my MBA.

Adidas has a very interesting history. In 1925 Adolf “Adi” Dassler designed his first pair of shoes in a small German village named Herzogenaurach. By 1949 Adolf had created his own business while using the three stripes on his shoes. The tree stripe has become one of the biggest trademarks in the world.

Today, Adidas Group is one of the most reputable sporting companies in the world controlling companies such as Adidas, Reebok and TaylorMade-Adidas Golf. Every year Adidas Group continues to grow and remain competitive with new and eye catching designs, clothing and equipment.

Adidas Group
A SWOT analysis is a straightforward model that provides direction and serves as a foundation in the development of marketing plans. A SWOT analysis tells us of an organizations strengths, weaknesses, opportunity and threats.

After researching the Adidas Group, I have come to many conclusions. Adidas Group’s SWOT analysis was easy because of how large and successful the company is. It was east to find the strengths and opportunity but also as easy to find the weaknesses and threats. STRENGTHS:

-The company has rich history and reputable name since 1924 -Sponsors major sporting events like the World Cup and Olympics along with some of the most popular teams and athletes in the world. -Technological engineer experts: This allows Adidas to develop their product quickly in a competitive market while consistently remaining one of the top sporting companies in the world. -Adidas Group is internationally recognized and loved. Additionally, Adidas Group can produce different styles fitting to the area of region because of their engineer experts on staff. -Able to reach all people rather than groups of people because of their diversified products. Adidas Group products range from running shoes, cleats, equipment needed for any sport, clothing and accessories to name a few. -Adidas Group is a multicultural organization. They have an understanding of culture and race allowing them to respond adequately to issues that may occur not only in the workplace, but also in the surrounding communities. WEAKNESS:

-Product can be pricey because of advanced technology and methods of production. -Competition is tough. Companies like Nike are competitive in all aspects and lead to frequent customer switching. OPPORTUNITY:

-Adidas generates up to 60 new foot-friendly designs a year making them consistent and ahead of the competition. -Associated with elite professional teams, players and clubs around the world. -Because of all the camps and academies Adidas Group is established in all sports and continues to build their reputation and their product. -Because of company policies and relations with employees, there is a low turnover rate with Adidas Group. THREAT:

-Competitive companies, such as Nike offers the same product and are also reputable. -Fake products with their names on it. A great deal of people produce false equipment and put an Adidas Group stamp on it. This takes money from them and also can tarnish reputation if false product breaks. As a mutual fund manager I would invest in Adidas Group immediately. They are cleaning out their competition and have been increasing statistically for some time now. Their...
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