Adidas Ag - a World Leader in the Sporting Goods Industry

Topics: Adidas, Reebok, Germany national football team Pages: 51 (16589 words) Published: May 21, 2013
adidas-group

Philipp 21.05.2013

Inhaltsverzeichnis
1. 1.1. 1.2. 1.3. 2. 3. 4. 4.1. 4.2. 4.3. 5. History............................................................................................................................................. 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas story ....................................................................................................................... 7 What We Do ................................................................................................................................ 28 Our Mission .................................................................................................................................. 30 Brands .......................................................................................................................................... 31 adidas ....................................................................................................................................... 31 Reebok ..................................................................................................................................... 31 TaylorMade-adidas Golf ........................................................................................................ 32 Group Strategy ............................................................................................................................ 32 5.1. 5.2. 5.3. 5.4. 5.5. 5.6. 5.7. 5.8. 6. Creating long-term shareholder value ............................................................................. 33 Diverse brand portfolio ....................................................................................................... 33 Investments focused on highest-potential markets and channels .............................. 33 Creating a flexible supply chain ........................................................................................ 34 Leading through innovation ............................................................................................... 34 Develop a team grounded in our heritage ...................................................................... 34 Becoming a sustainable company ................................................................................... 35 adidas Group reconfirms strategic goals from 2010 to 2015 ....................................... 35

Global Sales Strategy ................................................................................................................ 39 6.1. 6.2. 6.3. 6.4. 6.5. Global Sales defines strategic priorities until 2015 ........................................................ 39 Focus on controlled space ................................................................................................ 39 Integrated Distribution Roadmap to increase brand presence and market share .... 40 Online multi-channel growth toolkit .................................................................................. 41 Increasing range consistency globally ............................................................................. 41

7.

Global Brands Strategy .............................................................................................................. 42 7.1. 7.2. 7.3. 7.4. 7.5. 7.6. 7.7. Driving the long-term development of adidas and Reebok .......................................... 42 Focus on the consumer ..................................................................................................... 43 Brand architecture and differentiation.............................................................................. 44 Leadership in product innovation to excite and inspire the consumer ....................... 46 Marketing and communication...
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