The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro,Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Callaway Golf Company (NYSE: ELY) is a global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries worldwide. The American company, based in Carlsbad, California, is the world’s largest maker of golf clubs.
Callaway Golf sells its products through golf retailers and sporting goods... [continues]
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(2012, 12). Adidas. StudyMode.com. Retrieved 12, 2012, from http://www.studymode.com/essays/Adidas-1286282.html
"Adidas" StudyMode.com. 12 2012. 12 2012 <http://www.studymode.com/essays/Adidas-1286282.html>.
"Adidas." StudyMode.com. 12, 2012. Accessed 12, 2012. http://www.studymode.com/essays/Adidas-1286282.html.