Addidas Vs Nike Research Paper

Nike and Addidas have reinvented the sportswear brands. They both attract consumers and created a vision that embedded top quality of products within the consumer’s mind. Nike is still known as one of the best providers in the sportswear market but Addidas is slowly reaching up its potential. Addidas is expanding rapidly and give Nike stiff completion on the market shares in the sportswear industry. Nike acquired Umbro, hurley, Converse and Cole Haan. Addidas extended its brand acquisition to Reebok and Rockport. Nike’s slogan is “Just do it” and Addidas slogan is “Impossible is nothing”. Nike and Addidas are both reputable brands globally. Noth of these companies are popular throughout every household. They both targets individuals that love