Addiction to Social Networking Sites

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CHAPTER I

INTRODUCTION

This chapter presents the Background of the Study, the Statement of the Problem, the Significance of the Study and its Scope and Delimitation.

Background of the Study
Every person has his or her own habitual activities. But sometimes, without them noticing, the usual habits become addictions. Addiction is any activity continuously done by an individual without control. An addict or a person addicted to something will not end his day without satisfying his addiction. They will do whatever it takes to satisfy that need.

It’s really difficult to stop addiction. Once you already have that one thing you’re addicted to, it’s hard to ignore the need, much more, stopping causes adverse effects. For example, a man addicted to cigarette smoking cannot actually stop in an instant for the withdrawal syndrome is so hard to deal with. There are many kinds of addiction but in this study, the focus will be on those people addicted to social networking sites. According to (Griffiths: 2005, 191-197), A behavioral addiction such as social networking sites addiction may thus be seen from a biopsychosocial perspective. Just like substance-related addictions, social networking sites addiction incorporates the experience of the ‘classic’ addiction symptoms, namely mood modification (i.e., behavioral, cognitive, and emotional preoccupation with the SNS usage), tolerance (i.e., every increasing use of SNSs overtime), withdrawal symptoms (i.e., experiencing unpleasant physical and emotional symptoms when SNS use is restricted or stopped), conflict (i.e.,interpersonal and intrapsychic problems ensue because on SNS usage), and relapse (i.e., addicts quickly revert back in their excessive SNS usage after an abstinence period). Also, according to (Bradford: 2009, 85-87), it may be plausible to speak specifically of ‘Facebook Addiction Disorder’ (or more generally SNS Addiction Disorder’) because addiction criteria, such as neglect of personal life, mental preoccupation, escapism, mood modifying experiences, tolerance, and concealing the addictive behavior, appear to be present in some people who use SNSs excessively. Social networking sites, as part of the widely used Internet, play a big role when it comes to communication. People from all over the world connect through the web, especially through social networking sites. They find it practical since messages are free. Businesses also benefit from these sites through advertising. They can make their own page to represent their company. Advertising through the world wide web is such an easy way of popularizing any product or company. Posting pictures, sending messages and chatting to online friends are some of the functions of social networking sites. Facebook, for example, provides everyday updates for every photo or video shared, as well as the posts liked and commented and friend invites and notifications. With these, any user will most likely open his account on a daily basis, checking for possible updates. There are also social networking sites that provide entertainment through games and video links. Considering that majority of users are teens, those applications can be used for them to have fun. Because of that, addiction to social networking sites is highly predictable. The more they enjoy using the site, the greater the possibility of them getting addicted to it. The researchers believe that younger population is the best respondents since majority of the users of social networking sites are teens. Some of them like to find friends, and others want to greet their loved ones. Also in the sites, strangers can be friends in an instant. With just a few clicks, you can easily get connected to a long lost friend, family member or acquaintance. Most users want to have more and more friends. The more they get curious about another person, the greater the chance of them using the sites again. That is another case of possible addiction.

According to (Lenhard:...
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