Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say, there are many advantages of advertisements. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper reaches millions of people all over the country. Boosting customer contentment and confidence- It creates a sense of assurance amidst potential customers as they are contented and comforted about the quality of the product and thus feel more relaxed. Expressiveness- As because of the progress of graphic designing, art and computer skills, advertisement has changed into one of the most aggressive weapon of communication. A simple product can look attractive with all the special effects and modern computer skills. . Economy- Advertising by far is the most economic medium of communication for creating mass awareness. AS a result of it wide reach, the total advertising cost gets stretched over several communication links recognized. This ultimately lowers per unit cost for advertising. Advertisements create a brand name for the product being promoted. People can recognize the products from the catchy advertisements they see and thus sales are also improved. Advertising can lead to direct feedback from customers. It has been seen that a lot of opinions are received by advertisers on their product/service, which helps in improving the product/service.
Advertising can be done in a lot of ways, starting from hoardings to television ads, to print ads and even ads on the internet.