experience Mapping
HIGH POINT TROUBLE SPOT
LOW POINT
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of course, customers don't care about these efforts. they care about meeting their needs across touchpoints and across the competitive landscape. When done well, an experience map illuminates the holistic customer experience, demonstrating the highs and lows people feel while interacting with your product or service. the process of mapping uncovers the key customer moments that, once improved, will unlock a more compelling and more valuable overall experience. We've used experience mapping in our practice, among other methods, to generate insights, support new initiatives, and build stronger futures for the organizations we partner with.
BRANdON ScHAUER
CEO
our mission at Adaptive path is to guide our clients towards great human experiences. We've created this guide for others who are ready to take on that challenge. As you collaboratively create and use your experience map, let us know what you discover!
mAPPING THE FUTURE organizations collectively spend billions of dollars each year on experiences intended to attract, serve, and retain customers. they build new stores and launch new websites; answer thousands of questions in call centers; market, advertise, and promote in multiple channels; experiment with trendy mobile apps; roll out new products; and