Ad Council's Aids Campaign

Topics: Sexual intercourse, HIV, Human sexual behavior Pages: 4 (1011 words) Published: April 23, 2011
Problem Statement:
The Ad council AIDS campaign wasn’t successful launched the against AIDS campaign, low acceptance by the publicity due to promiscuity and mislead people to have casual sex and create thinking that use condom can be avoid risk with AIDS infection. Woman group felt the ads only emphasize responsibilities on woman but not on man and the men group suspected the credibility use of condoms may not able to prevent AIDS efficacy. Suggested Ad council to have another AIDS campaign to targeted group on heterosexually active woman, due to woman was high involvement with sexual activities from the figured 52% having had two to five sex partners, 21% for six or more partners reported. In other hand, woman seems more acceptable the fact and able to adapt change and learning to prevent ADIS shown in case. Some supporting analysis shown and proved that female has the characteristic as following: • Higher conscious on risk

• More chariness and compassion feeling
• More emotion and sentimental
• More responsibility
• More likely to be perpetrators of abuse as well as victims • More easy to change and adapt the new environment and behaviors Beside the abovementioned most of the males (men) are and more easily convinced by females (woman), if the woman changes attitude on sexual behaviors, most likely the men would change the attitude toward to the facts and concerns too. Recommended Solution

In the case shown, woman was unsatisfied the ads prejudiced and only put woman for responsible on prevent ADIS. To create a campaign and ads NOT to make woman feel under pressure of responsibility also offend them the nature of sexual contact. Clearly states out the statements as dangerous of AIDS, high risk and chances of getting AIDS is high involvement of sex. These issues are important to woman self relevance consequences and values. Create high awareness of negative consequences (negative psychosocial) if woman not...
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