Ad Campaign Dell

Can't find it here?

                                      Try Collegiate Care



                                  dell ad campaign

                    By: bill



                    The biggest area of expansion for Dell is the consumer market. In order to

                    develop more sales in this market Dell needs to focus more advertising on the

                    needs and wants of the consumer. Currently Dell promotes its direct model,

                    which is a key factor Dell needs to create a better position for itself in the

                    consumer market. With all of the PCs in the market being more or less equal,

                    Dell needs to focus on what differentiates its products from the competition,

                    namely service and support. The advertising campaign need to focus on the

                    emotions of the PC users as oppose to merely their logical side. With a strong

                    emotional ad campaign focusing on the anxieties and fears of the consumers

                    when it comes to making the decision for a computer purchase Dell can

                    reassure the consumers that we are there for them. The direct model and more

                    importantly the virtual integration should be the focus of the campaign as

                    oppose to a "teen-age" part-time employee at your local mall. Why would

                    anyone want to go into a super store where the salesperson pitches everything

                    under the sun to you before you finish telling them what it is you need. With the

                    build-to-order direct way Dell operates "you tell us what you want, we don't

                    tell you what you want." The advertisement campaign will need to be

                    coordinated in print, television, radio and obviously the Internet. Dell can also

                    integrate the direct mail pieces and catalogs with the new... [continues]

Read full essay