Have you ever been walking down the ice cream aisle at the grocery store, and there are 12 different brands for the exact same flavor? If you have, and if you are as financially stable as I am, you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color, with an interesting layout, and a play on font sizes. Did you know that Ben and Jerry’s ice cream company works to make the best ice cream possible? I’m sure you’re thinking that every advertisement is going to tell you that their product is the best; but this ad gives a legitimate reason as why and how they make their ice cream “the best possible”. Not only does the advertisement tell you how they make this ice cream better than others, it also shows you.
The layout of the ad is mostly simple, but a handful of creativity and imagination is woven through. The background of the ad is plain and white, like a blank canvas. Then, towards the top, there is a signature pint of Ben and Jerry’s Chocolate Chip Cookie Dough ice cream. The white back ground makes the pint the sole focus. The container is on its side with the illusion that the substances within are pouring out; as it would do if ice cream spilt out of it. There isn’t any ice cream spilling out though; it’s something you wouldn’t expect. Tumbling out of the container of goodness, is a full scale landscape. The advertisement makes it seem as if a painting is melting out of their product’s container. The scene of this melted painting is that of a wide open farm. The colors are vibrant, with clear blue skies, and green grassy hills. It gives the impression that the area is surrounded with tranquility. There are cows wondering amongst the open fields eating fresh, green grass. A bumblebee rests upon a flower, while a small little butterfly settles down on the...
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