Ad Analysis Essay 3

Topics: Sociology, Reality, Heteronormativity Pages: 3 (842 words) Published: April 18, 2011
1 March 2011
The technique used in this advertisement is clearly an attention-getter. This big-busted blond is hard to miss and is definitely successful with the intended goal. It is easy to assume this ad specifically targets men with the over-indulged woman as the main focus, but subliminally also targets women with appearance and body image pressure. This advertisement uses the provocative imagery of an unnaturally large-chested woman to represent the societal norms where finding something genuine is uncommon, the way the fries are portrayed, giving an insight to social reality, its construction, and ideology. Real Fries in a Fake World. With this simple catch phrase clearly taking a dig at the silicon-infused bust line of the smiling blond bombshell, the ad promises consumers the complete goodness of fries derived from the finest whole premium potatoes cooked fresh the same day. The way this ad is presented suggests today’s society is overly concerned with physical beauty, perfection, and the vanity that comes with it. And it’s completely true. The ideas and values that are known to members of society that guide their behaviors, or ideologies, are ever present in our media dominated culture, and today pressure both men and women to conform to the illogical media-enhanced idea of beauty. In this ad, the fries are there representing those who have not chosen to alter their features, much like the majority of the world’s population. In reality, the actual amount of people who opt for plastic surgery is saved for the upper-class big wigs, a small part of the population. The main reasons this ad evokes such a strong response are the symbols used to represent and understand reality. Because society today is preoccupied with physical perfection, the advertisement is able to combine the blond model and the fries effectively. The meaning given to the fries is that they are completely and one hundred percent real, unlike its female counterpart. This brings the...
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