Ad Analysis: 5 Star

Topics: Chocolate, Advertising, Cadbury plc Pages: 7 (1882 words) Published: February 27, 2013
About ad agency : Ogilvy and Mather
Ogilvy & Mather is an international advertising, public relations and marketing agency established in 1948. This New-York based firm operates in 125 countries across the world, with its Indian operation centre—Ogilvy Advertising—in Mumbai. History

Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan. The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond's and Dove. Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. His entry into the company of giants started with several iconic campaigns: "The man in the Hathaway shirt" with his aristocratic eye patch; "The man from Schweppes is here" introduced Commander Whitehead, the elegant, bearded Brit, bringing Schweppes (and "Schweppervesence") to the United States.; "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and "Pablo Casals is coming home – to Puerto Rico", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement. "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S. In 1989, The Ogilvy Group was purchased by WPP Group…

Ogilvy & Mather is the creative team behind India’s most successful and renowned brands such as Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more. The O&M network offers services to countless Fortune Global 500 companies across the world. Ogilvy Advertising continues to remain India’s number one advertising agency.

The creative team of Ogilvy & Mather consists of:

Abhijit Avasthi & Rajiv Rao - National Creative Directors Amitabh Agnihotri - Creative Director
Sameer Sojwal - Associate Creative Director

Account Management:
Samrat Bedi - Vice President
Abhimanyu Khedkar - Account Director
Pulkit Vasisht - Account Supervisor
Riddhi Patel - Account Executive
Fuzail Sait - Account Executive

Kawal Shoor - President - Strategic Planning
Ganapathy Balagopalan - Group Head Planning

Products by agency

Asian paints:
Asian Paints is an Indian paint company headquartered in Mumbai, India. Asian Paints is India’s largest paint company and Asia’s third largest paint company.

Fevicol is synonymous with adhesives in India. Excellent quality, extensive product range, close relations with customers and award winning advertisement have made Fevicol one of the most trusted brands in India and the largest selling adhesives brand in Asia.

Vodafone Group is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers, with around 341 million proportionate subscribers.

Cadbury plc is a British based chocolatier and confectionary company that was recently (2010) bought by Kraft. It is the industry's second-largest global chocolate-making company, after Mars-Wrigley.

Some products of Cadbury:
* Dairy Milk
* Bournville Chocolate
* Bournvita
* 5 star
* Boost
* Cadbury dairy milk silk

About ad
New television commercial in line with its “Jo Khaaye, Kho Jaaye” advertising campaign | |
To further build on the strong connect that patrons share with Cadbury 5 Star; the brand recently launched its new television commercial. In line with its “Jo khaye, kho jaaye” advertising campaign, the commercial takes the brand proposition one step forward, of losing one self in every...
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