MARKET CONCEPT TEST QUESTIONNAIRE
Good morning/afternoon/evening. We are Joseph Caguimbal, Alexandra Florentino, Takehiro Morelos and Sarah Sosa, 3rd marketing students of the University of Santo Tomas.
We are conducting a survey to determine the marketability of a proposed new product which is the Gardenia Bread Sticks. The product will be explained and deliberated more in the course of this paper.
We would like to thank you for giving us the opportunity to ask for a few minutes of your time to assist us in completing this survey. There are no RIGHT or WRONG answers. What is important for us is for you to give us your honest and objective opinions. Rest assured that your responses will be treated with utmost confidence.
Q1. Do you have a member of the family or a clos Yes 1 [TERMINATE] relative who works for a bread company?
Q2. Do you have a member of the family or a close Yes 1 [TERMINATE] relative who works for an advertising agency?
Q3. Do you have a member of the family or a close Yes 1 [TERMINATE] relative who works for a market research agency? No 2
Q4. Are you familiar with Bread sticks?
No 2 [TERMINATE]
Here is our product concept:
“These bread sticks are freshly-baked, crunchy, and innovative product that may be enjoyed by consumers of all ages, and that will always bring satisfaction to consumers. This product has bite-sized texture, and has toasted bread-like form. The researchers plan to make use of the existing toasted bread product to come up with a snack that will answer the snacking problems of consumers. This product is a very good substitute to junk foods and will be perfect for everyone’s snacking. The product’s ingredients are fresh loaves of bread, fresh eggs, butter, and seasoning. The product will be packaged in a sealed plastic package and will take six months before it expires. It...
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