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Activisionblizzard Marketinganalysis

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Activisionblizzard Marketinganalysis
Group 3 | Activision Blizzard | Marketing Report | | | |

“Video games sit at the confluence of history, technology, and art in such a way that’s found in no other medium, a place where influences from every creative field meet, mix, and recombine.” - Daniel D. Synder, The Atlantic |
Activision Blizzard, Inc. is one of the leading companies in the entertainment and game software industry in the world. Since its creation in 1979, Activision has been able to keep up with the ever changing aspects to the industry to be sure that it is still producing exceptional products for the video game market. If not for its adaptability, Activision would not be consistently making a profit when other companies are taking losses. Through the analysis of Activision’s current strategy, this report points out the key issues Activision is facing as a company today and recommendations on how to improve upon and benefit financially from these issues. Activision Blizzard has four main products, StarCraft, World of Warcraft, Call of Duty and Diablo.

Situation Analysis
The interactive gaming industry is comprised of manufacturing and developing of home entertainment software for the PC (including Macintosh), console gaming systems (Xbox 360,Nintendo Wii & GameCube, Sony Playstation 2 & 3), portable gaming systems – Playstation System Portable, Gameboy Advance, Nintendo DS), online gaming (web and Java based software), and mobile platforms (iPod, iPhone and Smartphones)6. In this way, this industry is very much global in terms of the development of games to the end users of software that are comprised of hardcore and casual gamers across many multiple platforms.
PEST Analysis:
– for detailed PEST Analysis please refer to the Appendix

Activision Blizzard SWOT Analysis
– for detailed SWOT Analysis please refer to the Appendix

Strengths | Weaknesses | * Worldwide popularity * Digital distribution * Strong line of


References: http://www.activisionblizzard.com - 2011 Activision Blizzard Annual Report -http://investor.activision.com/annuals.cfm http://www.ign.com Essential Facts about the Video Game Industry - 2012 Demographic and Usage Data - http://theESA.com UNIVERSITY OF OREGON INVESTMENT GROUP - Activision Blizzard SWOT Analysis http://en.wikipedia.org/wiki/Electronic_arts http://en.wikipedia.org/wiki/Activision_Blizzard Video Game Software Publishing in the U.S. - http://clients.ibisworld.com/industryus/default.aspx?indid Activision Blizzard Inc. (2011). Games. Activision - http://www.activision.com/index.html#games|en_US
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