Action Adventures 2

Topics: Management, Strategic management, Strategic planning Pages: 5 (1361 words) Published: October 21, 2011
Conduct an internal and external environmental analysis for your proposed business. • Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment. • Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations:
• Legal and regulatory
• Global
• Economic
• Technological
• Innovation
• Social
• Environmental
• Competitive analysis
• Internal forces and trends considerations:
• Strategy
• Structures
• Processes and systems
• Resources
• Goals
• Strategic capabilities
• Culture
• Technologies
• Innovations
• Intellectual property
• Leadership
• Write a 1,400-1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following: o Include economic as well as legal and regulatory forces and trends. o Critique how well the organization adapts to change. o Identify issues and/or opportunities:

o Identify the major issues and or opportunities that the company faces based on your analysis above. o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis. o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Proposed Business

Action Adventures; Mission, Vision and Purpose

High energy extreme sports vacations are something that is my lifelong dream. Having a strategic plan and goals could turn that dream into a reality. The creation of Action Adventures LLC., will create an opportunity for people and families with the need for high energy, adrenaline packed adventures to access various outlets of thrill seeking adventures. Action Adventures will tap into opportunities such as; NASCAR adventures, Sky Diving, Hang Gliding, Wind Surfing, Surfing, Baja 1000 racing experiences, Off Shore Power boat racing, under water adventures (diving with Sharks), Open wheeled Indy Car racing, Drag Racing, Fighter Pilot adventures and many more thrilling adventures. Action Adventures will serve as the middle man in creating customer specific adventures for the thrill seeking enthusiast.

Action Adventures will mirror the general purpose of a travel agency. The vast difference being that Action Adventures will plan and seek out high energy action sports adventures for those that are more daring and seek a vacation of a lifetime. The market is currently saturated with individual operators that offer one specific extreme action sport adventure. Action Adventures will bring to together the enthusiast and the providers.

Strategic planning will determine the course of this new business. A strategy provides a framework for managerial decisions, reflecting a company's awareness of how, when and where it should compete; against whom it should compete; and for what purposes it should compete. (Pearce, Robinson 2004) As an owner of an Extreme Adventures, planning business strategies is the first thing, followed by the company's purpose. A mission statement will describe the purpose of the company, what services will be provided, the companies philosophy, and goals.(Pearce, Robinson 2004) The mission statement is a living statement and may need to be changed to meet the needs of changing times.

Once the mission statement has been formulated goals to be reached to accomplish the mission must be selected. Specific strategies and approaches must be implemented to reach each goal.

The company's internal and external environment needs to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Incident Action Plan 2 Essay
  • Adventure Essay
  • Essay about Adventure of English
  • Adventures Essay
  • 2 Essay
  • Experiment 2 Analgesic Action Of Morphine Essay
  • Action Essay
  • Action Research Proposal

Become a StudyMode Member

Sign Up - It's Free