ACNielsen Corporation is the world's leading provider of market research, information and analysis to the consumer products and services industries. More than 9,000 clients in more than 100 countries rely on ACNielsen's dedicated professionals to measure competitive marketplace dynamics, to understand consumer attitudes and behavior, and to develop advanced analytical insights that generate increased sales and profits.
1923: Arthur Charles Nielsen, Sr., founds the A.C. Nielsen Company.
1935: A.C. Nielsen creates 'market share' concept.
1939: A.C. Nielsen opens office in United Kingdom.
1984: A.C. Nielsen is acquired by Dun & Bradstreet.
1987: Nielsen Media Research enters into joint venture with NPD Group, forming NPD/Nielsen Inc.
1988: NPD/Nielsen Inc. launches National Electronic Household Panel.
1996: Dun & Bradstreet spins off A.C. Nielsen Company; ACNielsen Corporation is formed.
1999: ACNielsen Media International is launched.
2000: VNU announces plans to acquire ACNielsen Corporation.
ACNielsen Corporation is the global leader in consumer research, offering comprehensive information that tracks sales, volume, shares, trends, pricing, promotions, distribution, and inventory levels for corporate clients in a variety of industries worldwide. The company was originally founded in 1923. In 1996, while under the ownership of The Dun & Bradstreet Corporation, the research firm was split off into two separate entities: ACNielsen and Nielsen Media Research. However, in December 2000 Netherlands-based VNU N.V. announced that it would be acquiring ACNielsen and reuniting it with Nielsen Media, which the information powerhouse had purchased the previous year.
The Growth of the Market Research Industry: 1920-60
The company's origins date back to 1923, when an engineer by the name of Arthur C. Nielsen borrowed $45,000 to start a business running quality tests and offering... [continues]
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