CHAPTER 1: INTRODUCTION
1. Company Overview:
ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to bringing the highest quality products and services to our customers. We have an annual turnover of US $60 million with diversified interests in Pharmaceuticals, FMCG, Information Technology Services, Aviation Services, Printing & Packaging Services, Trading Services, C & F Services, Apparels and more.
The conglomerate has an outstanding record of all around excellence and growth in the relevant business activities.
The ACME Laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group, is a Manufacturer and Global exporter of Human, Herbal and Veterinary Pharmaceutical products. The ACME Laboratories Ltd. is the second largest pharmaceutical company in Bangladesh having sophisticated manufacturing facilities of tablets, capsules, liquids, ointments, creams, injections.
In 1954 late Hamidul Rahman Sinha founded “The ACME Laboratories” with limited formulations of medicines in oral and powder form.
In 1976 The ACME Laboratories Ltd. transformed into a private limited company.
[pic] In 1978 construction works started for large scale and modern factory building at Dhamrai not far away from Dhaka. Two new dosage forms-tablet and capsule were included in the medicaments manufactured by ACME.
In 1983 at the fag end of the year, production started in a factory equipped with modern technologies and facilities. This accelerated the fabulous rise and growth of ACME. In 1992 ACME commenced to produce important dosage form-Indictable.
The year 1994 was the sad demise of Chairman Mr. Hamidul Rahman Sinha. His worthy sons took over the responsibility of the company.
In 1999 ACME achieved ISO: 9001 certificate.
At present, ACME is exporting quality medicines to different countries like Bhutan, Hong Kong, Myanmar, Nepal, Pakistan, Afghanistan, Philippines, Srilanka, Uzbekistan, Yemen, Malta and Vietnam. By this time three sophisticated dosage forms Dry Powder Inhaler (DPI), Metered Dose Inhaler (MDI) and Suppository had been included in the product list of ACME.
Now-a- days ACME introduced Agrovet and Beverage department and they also introduced IT departments.
Vision of ACME:
The ACME's vision is to achieve significant business in prescription products by 2011 with a strong presence in domestic and international market. Considering the above vision, under the umbrella of ACME group, The ACME Specialized Pharmaceuticals Ltd. is an innovative and vision driven company designed to conform global standards [pic] like WHO cGMP, UK-MHRA and US-FDA. The finest and largest solid dosage forms manufacturing facility is under construction by active guidance of European Consultants. The organogram of ACME group are as follows:
[pic] 1.2 Objective of the Report:
Objective of this report are given below:
✓ To find the business portfolio of ACME.
✓ To know the marketing strategy of ACME group’s product. ✓ To find product of ACME in last year.
✓ To find out the last year product performance.
✓ To find out the upcoming product of ACME.
[pic] 1.3 Limitations of the study:
In every research work there exist some limitations that the researcher faces while conducting different activities. In the process of the research work, we also faced certain limitations that hampered the actual findings and analysis of our...