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20/3/2014

Cosmetic and Personal Care Industry - Five Forces Analysis - WikiWealth
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Cosmetic and Personal Care Industry - Five Forces Analysis

Add New 5 Forces

Intensity of Existing Rivalry

Add

Exit barriers are low (Cosmetic and Personal Care Industry… 0

+

Government limits competition (Cosmetic and Personal Ca…

0 +

Large industry size (Cosmetic and Personal Care Industry)…

0 +

Laminated
Tubes:MOQ
10000 aaywonlamitubes.com Bargaining Power of Suppliers

Add

neutrogena

0 +

for avon products

Threat of Substitutes

Add

0 +

High competition among suppliers (Cosmetic and Perso… 0

traditional cosmetic remedies like turmeric, sandal, kum k…

0 +

Lemi Tubes for creams,gels,lotions, ointments,cosmetics,to othpaste +

Diverse distribution channel (Cosmetic and Personal Ca…

0 +

Critical production inputs are similar (Cosmetic and Per…

0 +

Volume is critical to suppliers (Cosmetic and Personal …

0 +

Low concentration of suppliers (Cosmetic and Personal … 0

+

Bargaining Power of Customers

Add

Product is important to customer (Cosmetic and Personal … 0

+

Add

Strong brand names are important (Cosmetic and Personal… 0

+

Industry requires economies of scale (Cosmetic and Perso…

0 +

Advanced technologies are required (Cosmetic and Person…

0 +

Customers are loyal to existing brands (Cosmetic and Per…

Large number of customers (Cosmetic and Personal Care …

0 +

Threat of New Competitors

0 +

High sunk costs limit competition (Cosmetic and Personal … 0
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