Ace Hardware

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CHAPTER 3 COMPANY PROFILE

3.1 History of ACE Hardware Indonesia PT. ACE HARDWARE INDONESIA Tbk., which was a family own company headquartered in Jakarta, went public on 27 November 2007. It is one of the subsidiaries of the Kawan Lama Group which has the experience of more than 50 years in the market. Their branch consist of 22 retail stores and covering more than 60,000 sq meters retail space in 13 cities. Table 3.1 location and size of the retail stores Outlet Karawaci Pasaraya Puri Mall Balikpapan Galaxy Batam Panglima Polim Kelapa Gading Istana Plaza Istana Kuta Sun Plaza Pondok Indah Artha Gading Metropolitan Panakukang IBCC Building Pluit Royal Plaza Tunjungan Radio Dalam Pakuwon Pejaten [AMM Square] [Marganda TOTAL Date of 02/04/96 01/06/96 05/07/97 28/11/99 24/01/00 27/05/00 08/09/00 09/11/00 28/11/01 12/10/03 13/03/04 23/09/04 06/06/05 26/12/05 19/03/06 18/06/06 20/10/06 15/12/06 01/02/07 30/06/07 07/06/07 06/09/07 15/09/07 08/10/07 City Tangerang Jakarta Jakarta Balikpapan Surabaya Batam Jakarta Jakarta Bandung Bali Medan Jakarta Jakarta Bekasi Makassar Bandung Jakarta Surabaya Surabaya Jakarta Surabaya Jakarta Cirebon Depok Size (Sq m) 1,225 3,165 4,046 1,199 795 1,096 1,265 946 1,477 1,584 1,470 2,077 10,158 1,750 3,349 8,742 1,901 5,211 846 1,822 4,075 2,451 1,600 2,630 60,650

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This ware house is the centre of the logistic of ACE across the Indonesia. ACE is the brand used by the company in Indonesia under the license agreement with the ACE Hardware Corporation. The agreement allows ACE Hardware Indonesia to sell the ACE brand products, Kawan Lama Products, and several brands that ACE has the exclusive distribution right, also the product supplied by the third party. PT ACE Hardware Indonesia was established in 1995 with the name of PT Kawan Lama Home Centre based on Deed of Establishment No. 17 dated 3 February 1995 made in the presence of Benny Kristianto SH, Notary in Jakarta. The Deed of Establishment was approved by the Minister of Justice of the Republic of Indonesia pursuant to Decree No. C2-6190 HT.01.01.Th.95 dated 17 May 1995, which was registered in the Register Book of the District Court of West Jakarta under No. 1668 / 1995 on 13 September 1995, and was published in State Gazette No. 102, dated 22 December 1995, Supplement No. 10484. The first outlet was opened in Kawaraci in 1996, before the economic crisis and riot. Later on 1997, Kawan Lama Group has a new agreement with ACE Corporation and according to the new regulation that preventing the use of foreign language on the name of the company by the government, PT Kawan Lama Home Centre was changed to PT ACE Indoritel Perkasa. PT ACE Hardware Indonesia was finally used by the company in 28 August 2001.The Company’s Articles of Association have been amended several times, most recently by Notarial Deed no. 33 dated 29 August 2007 made in the presence of Fathiah Helmi SH, Notary in Jakarta concerning the amendment of the Articles of Association of the Company to comply with Law No. 8 relating to the Capital Markets.

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Table 3.2 Milestone, awards, and events of the company Source: ACE Hardware Indonesia Year 1995 1996 • • • 1999 • • • 2003 • Milestones / Events Incorporation and establishment Entered into License Agreement with ACE Hardware Corporation Opened first retail outlet in Karawaci Opened first retail outlet outside of Jakarta in Balikpapan Introduced standalone and shophouse format for retail outlets Introduced ACE Loyalty Membership Programme Opened 10th retail outlet with store in Istana Kuta Galleria, Bali

2004



Achieved ISO 9001 : 2000 certification for the Company’s headquarters, warehouse and certain of its retail outlets



Awarded Million Dollar Club recognition by the ACE Group for aggregate purchases

2005



Introduction of ACE Home Centre Concept with opening of ACE Mall ArthaGading



ACE Mall ArthaGading awarded Largest Hardware Retail Outlet in Indonesia by the...
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