Accenture Technology Vision: Every Business Is a Digital Business

Topics: Data analysis, Business intelligence, Data management Pages: 114 (30778 words) Published: July 30, 2013
Accenture Technology Vision 2013
Every Business Is a Digital Business

Contents

Accenture Technology Vision 2013

Contents
Foreword Introduction Relationships at Scale Design for Analytics Data Velocity Seamless Collaboration Software-Defined Networking Active Defense Beyond the Cloud Conclusion Research Methodology End Notes Contacts 2

3 4 6 18 32 42 52 64 78 88 91 92 98

Foreword

Accenture Technology Vision 2013

Foreword

Technology is intertwined in nearly every aspect of business today, with information technology fast becoming a primary driver of market differentiation, business growth, and profitability. That is why we believe that understanding the technology trends that are changing the world as we know it extends well beyond the realm of IT executives—to COOs, CMOs, and CEOs. As leaders, it is our collective responsibility to grasp the importance of technology and to use it to deliver tangible business results for our stakeholders. The theme of this year’s Accenture Technology Vision is Every Business Is a Digital Business, and we see it as a forecast for business, not

merely technology. We describe the important technology trends affecting organizations in both the public and private sectors, and we suggest that these changes signal a broader transformation in the role of technology and in the business models that will be required for success.

consumers, to further differentiate themselves in the marketplace, and to expand their global footprint. We hope that you find the Accenture Technology Vision insightful as you consider strategies for making your organizations even more relevant in a digital world. We wish you all the best in your journey.

We further propose that the time is now for leaders to act, in terms of understanding the power of new technologies and having the foresight to adopt them. Around the world, we see organizations using the technologies described in the Pierre Nanterme Accenture Technology Vision to adapt Chairman & CEO to a rapidly changing environment, Accenture to transform their relationships with

Marty Cole Group Chief Executive - Technology Accenture

3

Introduction

Accenture Technology Vision 2013

Every Business Is a Digital Business
Technology is changing the game
Enterprises have spent the last 25 years working to peel away the nonessential pieces of their businesses; focus on the core, outsource the rest. But in this push to simplify, many companies have relegated IT to “keeping the lights on.” Without information and technology, a business is blind in today’s digital world. You must change the way you think about IT to map a clear path forward. Every business is now a digital business. The world has already changed around us, and IT is driving much of the transformation. IT is a minimum standard for how we effectively run our enterprise, but it’s gone further than that. IT has become a driving force, in many situations the driving force, for how we effectively grow our companies. Every industry is now software driven; as such, every company must adopt IT as one of its core competencies. By this we mean that software is absolutely integral to how we currently run our businesses as well as how we reimagine our businesses as the world continues to change—how we redesign and produce things, how we create and manage new commercial transactions, how we begin to collaborate at unprecedented levels internally and with customers and suppliers. In the new world, our digital efforts will be the key to how we innovate and expand our business. We no longer have to look far for examples. Here is Nike using wireless sensors and Web technology to create There is a higher order of thinking—a a performance-tracking system that digital mindset—that will, we believe, allows it to create new services to separate tomorrow’s most able monitor, and to improve and create organizations from their lesser rivals. new training routines for athletes. Accenture...
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