Accenture Case Study

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The Global Management Consulting Firm Brings Employees Face to Face

Over the past few years, social networking websites as Facebook, MySpace, Cyworld and Bebo have grown exponentially in popularity as millions of users have flocked to join, maintain personal profiles and connect virtually with fellow members, thereby integrating these sites into their daily lives as routine. However, in more recent years, businesses, astounded by the social networking phenomenon, have begun to create their own internal social networking sites as a channel for employees to efficiently access other knowledgeable personnel in a direct manner to effectively pool human capital resources and advance relevant information to better serve their clientele. By its workforce having immediate access to leverage the people search capability (knowledge, experience, and skills of other fellow employees), organizations have created added value to their company, employees and clients worldwide. One such company, Accenture, a global management consulting, technology services and outsourcing firm, implemented its own in-house, single social networking tool branded as Accenture People (Accenture.com website, 2010). This new service allows for employees to navigate with ease thru its social network to find and connect with other employees of the Accenture community whose skills and past experience could potentially bring added meaning and proficiency to one’s consumer dealings. In essence, Accenture People provides knowledge-sharing technologies as a means for staff to maximize their innovative potential beyond what each employee could do individually. Utilizing Microsoft Office SharePoint Server 2007, Accenture not only created a forum where employees could create and share personal profiles and blogs, but also access other employees’ provided information in a collaborative knowledge-sharing effort across the multinational corporation. Accenture adopted a soft launch for its social networking...
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