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The Business and Financial Performance of Hermes over a Three-year Period. (2008-2010) Research Project for (Oxford Brooks University BSC Degree)

Name:
ACCA Registration:
Word Count: 6470
Date: 22/05/2012
Period:24

:
RAP

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION…………………………………………….……..4 * 1.1 The Reason for Choose Project Topic and Organization……………….…..4

* 1.2 Objectives of Report and Research Questions…………….……………...…5

* 1.3 The Overall Approach of This RAP…………………………………..……..…6

* 1.4 The Explanation of Analysis Models…………………………………………..7

CHAPTER 2: INFORMATION GATHERING & ACCOUNTING/BUSINESS RESEARCH TECHNIQUES……………………………………………………………………….10 * 2.1 Information Gathering…………………………………………………….......10

* 2.2 Limitation of Information Gathering. ………………………………..............11

* 2.3 Limitations of Techniques applied& Ethical issues ………………………...11

CHAPTER 3: RESULTS, ANALYSIS, and CONCLUSION & RECOMMENDATIONS …………………………………………………………………………………………13 * 3.1 Company Strategy of Hermes & LVMH…………………….…………...........14

* 3.2 Financial Ratios Analysis…………………………………………………….…15

* 3.3 Business Analysis……………………………………………………………….27

* 3.4 Conclusion of Hermes Business and Financial Performance over the three- year period..………………………………………………………….35

* 3.5 Recommendation…………………………………………………………….….35

* 3.6 Limitations…………………………………………………………………….….36

REFERENCES………………………………………………………………………..37

BIBLIOGRAPH ………………………………………………………………………43

APPENDICES…………………………………………………………………………44

CHAPTER 1 INTRODUTION
1.1The Reasons for Choosing Project Topic and Organization

Why Choose this Topic
The topic 8, Business and financial performance of selected company over the three -year period, directly related to ACCA study, especially F5 (Performance Management), F7 (Financial Reporting), F9 (Financial Management) and P3 (Business Analysis). Meanwhile, I have strong interest in the field of Business and Finance, along with knowledge and skills that I have gained from ACCA study, that enable me to carry out this research. Also, financial performance is crucial for any company .As a future accountant; the ability to assess a company’s business & financial performance is very basic requirement. Carrying out this research will make me logically go through all the financial ratios, developing more analytical skills, as well as improving working skills in supporting application, such as Microsoft Word and Microsoft Excel, preparing myself for the future employment. Why Hermes

First of all, I am a fan of Hermes. This is the brand always make people look posh, classic and elegant. Great numbers of superstars, e.g. Victoria Beckham, Madonna, always hold Hermes bags appear under the camera of the paparazzi.

Secondly, the company I select should easy for me to obtain related financial and business information. Accordingly, I have extensively searched for a company and found that Hermes does have plenty of published information related to last ten years of the business that can be easily available by access to the Company’s official website. Meanwhile, there are great number of independent sources available on-line.

1.2 Objective of Report and Research Questions

Companies operating at both national and worldwide level have the objective to make advancements in their field and capture the increased customer base for the business in order to prosper. Accordingly, it is almost mandatory for them to have knowledge about their business and financial performance over years in order to compare different year’s performance within company and make comparison to their competitors outside of company. Therefore, the objective of this report is to assess Hermes’s financial performance, financial position, business performance,...
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