Preview

Acca Project

Powerful Essays
Open Document
Open Document
9411 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Acca Project
The Business and Financial Performance of Hermes over a Three-year Period. (2008-2010)
Research Project for (Oxford Brooks University BSC Degree)

Name:
ACCA Registration:
Word Count: 6470
Date: 22/05/2012
Period:24

:
RAP

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION…………………………………………….……..4 * 1.1 The Reason for Choose Project Topic and Organization……………….…..4

* 1.2 Objectives of Report and Research Questions…………….……………...…5

* 1.3 The Overall Approach of This RAP…………………………………..……..…6

* 1.4 The Explanation of Analysis Models…………………………………………..7

CHAPTER 2: INFORMATION GATHERING & ACCOUNTING/BUSINESS RESEARCH TECHNIQUES……………………………………………………………………….10 * 2.1 Information Gathering…………………………………………………….......10

* 2.2 Limitation of Information Gathering. ………………………………..............11

* 2.3 Limitations of Techniques applied& Ethical issues ………………………...11

CHAPTER 3: RESULTS, ANALYSIS, and CONCLUSION & RECOMMENDATIONS
…………………………………………………………………………………………13
* 3.1 Company Strategy of Hermes & LVMH…………………….…………...........14

* 3.2 Financial Ratios Analysis…………………………………………………….…15

* 3.3 Business Analysis……………………………………………………………….27

* 3.4 Conclusion of Hermes Business and Financial Performance over the three- year period..………………………………………………………….35

* 3.5 Recommendation…………………………………………………………….….35

* 3.6 Limitations…………………………………………………………………….….36

REFERENCES………………………………………………………………………..37

BIBLIOGRAPH ………………………………………………………………………43

APPENDICES…………………………………………………………………………44

CHAPTER 1 INTRODUTION
1.1The Reasons for Choosing Project Topic and Organization

Why Choose this Topic
The topic 8, Business and financial performance of selected company over the three -year period, directly related to ACCA study, especially F5 (Performance



References: ACCA. (2010), P5 Advanced performance Management, BPP version, charts 14 Strategic performance issues in complex business structures. London: BPP Publication. PP. 436-441 OTHER DOCUMENT: Class Editori, 2011. Overview of Global and China Luxury Markets. Milan :Class Editori [pdf] Available at: http://www.fashionsummit.it/en/2011-options-of-luxury-the-voice-of-china/docs [Accessed 16 April 12]. Michael , M., 2011. ACCA P3 Business Analysis Lecture Notes. London College Of Accountancy.PP.11, unpublished WEBSITES: Academic Grammar, 2012. Primary & Secondary Research. [Online] Available at: http://www4.caes.hku.hk/acadgrammar/report/resproc/research.htm [Accessed 11 March 12]. [Accessed 16 March 12] Edwin Colyer, 2005 Fashion Marketing, 2009. Hermes never discount Hermes birkin Kelly handbags. [Online] Available at: http://fashionblymarketing.me/2009/11hermes-marketing-never-discount-hermes-birkin-kelly-handbags/[Accessed 11 March 12]. Financial Modeling Guide, 2012.Limitations of Financial Ratios in Financial Modeling. [Online] Available at: http://www.financialmodelingguide.com/financial-ratios/financial-ratio-limitations/ [Accessed 11 March 12]. Hermes, 2008. Hermes Annual Report. [Online] Available at: http://finance-en.hermes.com/content/download/125/2586/version/2/file/RA_GB_T1%26T2OK.pdf [Accessed 11 March 12]. Hermes, 2010. Hermes Annual Report. [Online] Available at: http://finance-en.hermes.com/content/download/517/3635/version/1/file/RA-HERMES_2010_GB.pdf [Accessed 11 March 12]. Helium, 2010 .The ten characteristic of good accounting information. [Online] Available at: http://www.helium.com/items/1646652-qualities-of-good-accounting-information [Accessed 13 March 12]. Investopedia, 2011. EBITDA Margin. [Online] Available at: http://www.investopedia.com/terms/e/ebitda-margin.asp#axzz1tb6IbTNA. [Accessed 10th March 2012] Investopedia, 2012.Price -Earning Ratio koellay.com. 2009. What Is SWOT Analysis? See The Sample Process. [Online] Available from: http://www.koellay.com/2009/05/what-is-swot-analysis-see-sample.html. [Accessed 7th March 2012]. Luxury Society, 2011.Luxury Brand Longevity is a Matter of Loyalty. [Online] Available at: http://luxurysociety.com/articles/2011/01/luxury-brand-longevity-is-a-matter-of-loyalty [Accessed 16 March 12] LVMH, 2010.LVMH Annual Report Tutor2u, 2012. Drawbacks & limitations of ratio analysis. [Online] Available at: http://tutor2u.net/business/accounts/ratio_limitations.html. [Accessed 10 March 2012]. The INDEPENDENT, 2007.Boom in fake goods hits luxury retailer’s profit. [Online] Available at: http://www.independent.co.uk/news/business/news/boom-in-fake-goods-hits-luxury-retailers-profits-765508.html[Accessed 16 March 12]. The Manager.org, 2011. Five Forces-Critique. [Online] Available at: http://faculty.msb.edu/homak/homahelpsite/webhelp/Five_Forces_-_Porter_-_Critique.htm [Accessed 18 March 12] WIKIPEDIA, 2011, luxury good. [Online] Available at: http://en.wikipedia.org/wiki/Luxury_good [Accessed 15 March 2012] World Luxury Association, 2012.World luxury association official release global luxury brand 100 strong. [Online] Available at: http://www.top100luxury.com/en/wla/news/2/2012/0207/485.html [Accessed 16 March 2012] WIKIPEDIA, 2012. Hermès . [Online] Available at: http://en.wikipedia.org/wiki/Hermès [Accessed 16 March 12] China Daily, 2012,Luxury sales aid world economy. China Daily, [Online] 17,January. Available at: http://www.china.org.cn/business/2012-01/17/content_24425150.htm [Accessed 16 March 12] Want ChinaTimes, 2011 Blog: Megs Mahoney Dusil, 2009 ACCA, (2010), F7 Financial Reporting, KAPLAN version, Berkshire: KAPLAN Publishing Ltd. ACCA, (2010), P2 Corporate Reporting BPP version, London: BPP Publication. ACCA, (2010), P3 Business Analysis, KAPLAN version, Berkshire: KAPLAN Publishing Ltd. ACCA. (2010), P5 Advanced performance Management, BPP version, London: BPP Publication. Minnesota Michael,M., 2011. ACCA P3 Business Analysis Bluff Notes. London College Of Accountancy ,unpublished . Stewart D.W and Kamins M.A, (1993), Secondary research: information sources and methods. London: Sage Publications.

You May Also Find These Documents Helpful

  • Powerful Essays

    Weygandt, J. J., Kieso, D. E., &Kell, W. G. (1996). Accounting Principles (4th ed.). Wiley & Sons, Inc.…

    • 1657 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Acc 205 Week 1 Assignment

    • 1709 Words
    • 7 Pages

    Walther. (2012). Principles of Accounting: Volume I (1st ed.). San Diego, CA: Bridgepoint Education, Inc. www.ashford.edu…

    • 1709 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Deluxe: How luxury lost its luster, by Dana Thomas, brings a hard hitting, raw look at the world of luxury and the mass demand of luxury that has occurred. The book was published by the Penguin Group in 2007. Luxury is defined by Thomas as truly special, and was only available to the aristocratic world of wealth and old money in western culture. Luxury signified an experience and lifestyle that denotes royalty, fame, and fortune. However, with large companies owning the former family-owned luxury producing businesses, profits are the main goal not the production of luxury. Thomas reveals the unfortunate demise and rise of traditional luxury companies. Wherever she looked, it seemed as though everyone owned some kind of luxury product. She asked herself, when did brands such as Chanel, Gucci, and Prada become so widely used and available to anyone anywhere? Thus, the beginning of her research into the world of luxury and her book, Deluxe: How luxury lost its luster.…

    • 2162 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    According to Hindu magazine, for international luxury brands, “India is no longer a mere testing ground, but a lucrative market. Estimates suggest that India has more consumers for luxury goods than the adult population of several countries.” Based on the World Wealth Report 2005-06, published by Merrill Lynch and Cap Gemini, India has the world’s second fastest growth at 19.3 per cent in the number of high net-worth individuals in 2005. Every year 25 million people are getting added to the Indian middle class population. Therefore, companies and brands across the world, especially luxury brands cannot take their eyes off this fact, since it is a great opportunity for them.…

    • 1866 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Case Study: Aquascutum

    • 3088 Words
    • 13 Pages

    Kapferer, J-N. and Bastien, V. (2009) The Luxury Strategy: break the rules of marketing to build luxury brands. London: Kogan Page.…

    • 3088 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    ACC Project

    • 653 Words
    • 3 Pages

    a) P&G has cash outflow obligations over the next 5 years for their purchase contracts and rental commitments.…

    • 653 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    Based upon my knowledge learned on financial reporting, I had compared to companies reporting statistics. The two companies in comparison are PepsiCo Incorperated and The Coca-Cola Company in which both have reported annual statistics for 2004 and 2005. During my comparison of net incomes, gross expenses, stock statistics, and assets accumulations, I have suggested some strategies for each business to take into consideration for better future results. As an accountant in training, I will be giving specific details of my analysis and recommendations, as these are my opinions for financial success.…

    • 1794 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Coach Case Study

    • 3924 Words
    • 16 Pages

    The luxury industry can also be looked at as a status symbol. Conspicuous consumption leads to increasing demands for luxury good items and it is a growing industry with the global luxury goods market growing 9% per year (Business Wire, 2007). Advertising has a lot to do with it, especially Americans who are being constantly bombarded with advertisements on a daily basis. While finding exactly how many advertisements American see a day is nearly impossible, some studies have shown the number to be between 150 and 3,000 (Mortar, 2006). This leads to more consumers being exposed to or being told which items or brands are luxury goods, but unlike the definition for luxury goods, these conspicuous consumers buy their products for satisfy their self-esteem issues rather than for ease or comfort. Although an argument can be made is…

    • 3924 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    TUI TRAVEL PLC is a leading international leisure travel firm, operating in more than 180 countries worldwide, comprising over 240 brands and serving more than 30 million customers in more than 20 source markets. It was formed in March of 2007 by a merger between the tourism division of TUI AG, which owns 51 percent of the company, and First Choice Holidays plc.…

    • 4321 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Brand and Burberry

    • 3335 Words
    • 14 Pages

    To reach a recommendation, we come up with five criteria: Brand image; Financial implications; Competitive advantage; Market growth and Ease of business. As maintenance of the brand image is always the fore most important factor for the luxury brands in order to sustain in the market we based our recommendation on this criterion.…

    • 3335 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Marshall, D. et al. (2004). Accounting: What the Numbers Mean (6th ed.). New York: McGraw-Hill.…

    • 695 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Bibliography: Wood F and Sangster A. (2002) Business Accounting 9th (Ed) Pearson Education limited, Edinburgh gate, Harlow, Essex, CM20 2JE…

    • 2672 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    IFRS. (2011). The Conceptual Framework for Financial Reporting 2011. Available: http://www.ifrs.org/NR/rdonlyres/9FF9FC0F-FB42-4C5A-8B40-8A4E475F59E6/0/ConceptualFramework.pdf. Last accessed 22nd February 2013…

    • 15628 Words
    • 63 Pages
    Powerful Essays
  • Good Essays

    2) Eastwood, J. (2009). Oxford Learner`s Grammar: Grammar Finder. Great Clarendon Street: Oxford University Press.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Burberry Case

    • 2746 Words
    • 11 Pages

    According to industry observers, luxury brands tend fare better than mass market brands during times of economic hardship. It is agreed, that in general luxury products are based on basic…

    • 2746 Words
    • 11 Pages
    Powerful Essays