A Study on factor influencing dealer preferences about a particular brand of cement
FOR THE PARTIAL FULFILLMENT OF
“MASTER IN BUSINESS ADMINISTRATION”
SUBMITTED TO:SUBMITTED BY:
Mr. Neeraj SharmaAmit Dubey
Project Guide Roll No-94512236888
Gian Jyoti Institute of Management & Technology
(Affiliated to Punjab Technical University)
This is to certify that the project titled “A Study on factor influencing dealer preferences about a particular brand of cement” has been submitted by Amit Dubey, Roll No-94512236888 under my guidance and supervision.
This project is being submitted by him for the fulfillment of requirement of the award of Masters of Business Administration from Gian Jyoti Institute of Management & Technology.
This work is original and has not been submitted by him anywhere else for the award of any degree.
ACC Cement Ltd.
Knowledge in itself is a continuous process. Nevertheless, a day getting a practical knowledge is an important thing & most important thing is the support, guidance, motivation and inspiration provided by the different persons of different sections. I find no words to express my gratitude towards those who helped me directly or indirectly in making this report successful. I am indebted & thankful for the assistance received from various individuals.
I would like to thank ACC Cement Ltd., Panchkula for providing me with an opportunity to work on my summer project.
I am really thankful to Mr. Nitin Chandel Associate Manager of the ACC Cement Ltd., Panchkula. For his constant and able of guidance has been instrumental in large measure on the success of project. He suggests this study, and it has been a great opportunity to learn about a subject of which I had no previous knowledge. For this, I am very grateful to him.
I also extend my warmest thanks to my project guide Mr. Neeraj Sharma for providing me continuous guidance & support and for his valuable inputs during the course of my project.
I wish my sincere thanks to all the Dealers who provide their valuable time from their busy schedule and took interest in my project.
And finally I would like to thanks to all those people who contributed to this project from the very beginning till its successful completion.
Table of Contents
|Chapter No. |Chapters |Page No. | | |Executive Summary |5 | |1. |Introduction of Cement Industry |6 | |2. |History & Manufacture Of Portland Cement |10 | |3. |Cement Industry in India |16 | |4. |Introduction of ACC Cement Ltd. |24 | |5. |Cement Manufacturing Process |51 | |6. |Objective & Scope of Study |59 | |7. |Research Methodology |61 | |8. |Data Analysis & Interpretation |64 | |9. |Findings & Conclusions |88...